GBENGA ADEBIYI

Spearheaded creative development for Meta, TikTok, and Google campaigns, producing UGC-style, problem/solution, and native ads that drove lead generation and customer acquisition across 75+ campaigns, generating $1.5M in pipeline.

Independently generated compelling hooks, angles, and scripts by analyzing customer behavior, emotional triggers, and audience pain points, creating scroll-stopping creatives optimized for the critical first 1-2 seconds of an ad, enhancing campaign effectiveness.

Built and managed an A/B testing framework optimizing for CTR, CPC, CPL, CR, and ROAS, resulting in a 32% improvement in campaign conversion rates and a 28% reduction in cost per lead across 30+ active campaigns.

Partnered with Media Buying, Product, and Operations teams to translate campaign goals into high-performing creative concepts, ensuring seamless execution and strategic alignment across functions.

Analyzed competitor creative performance to benchmark campaign effectiveness and identify winning concepts, translating insights into scalable creative strategies that informed 65% of new campaign development.

Managed lifecycle and retention marketing for B2B and B2C segments, improving retention by over 20% through audience segmentation and behavior-driven email campaigns across 12+ customer touchpoints.

Increased email conversion rates by 15% through rigorous A/B testing of subject lines, CTAs, and send timing across segmented B2B and B2C audiences.

Built comprehensive analytics dashboards tracking churn, engagement, and retention KPIs, surfacing insights that informed 70% of content and creative strategy decisions.

Analyzed user behavior and data to create personalized customer journeys that addressed pain points and emotional drivers, maximizing the impact of each communication and improving user experience.

Led multi-channel user acquisition strategy across paid social, search, and display, increasing monthly active users by 50% while maintaining positive ROAS across an $80K monthly ad spend.

Managed multi-channel campaigns focused on driving high-quality user acquisition and retention, aligning with strategic business objectives.

Reduced customer acquisition cost (CAC) by 25% through meticulous campaign performance analysis and strategic budget reallocation across paid social, search, and display channels.

Developed frameworks to align marketing execution with commercial goals and strategic partnerships, enhancing overall business impact.